If you’ve come up with an amazing app idea and poured your heart and soul into its development, don’t fall into the trap of thinking that simply submitting it to the app store is enough. It might not be – after all, there are now over 4.5 million apps in the App Store and Google Play.
A successful launch is essential to establishing a strong initial user base, gaining momentum in the competitive app market, and ultimately positioning an app for long-term success and profitability. Through strategic planning and technical precision, an app’s launch can be a transformative juncture where it transitions from concept to interactive reality, ready to resonate with users profoundly.
Ensure your app is well-prepared for launch by performing thorough testing across all primary devices and OSs before launching it. While it is not possible to test every combination of device and network, a focused approach can make sure the app works well for most of its intended audience. By leveraging crowdtesting companies, it is also possible to test for additional geographies, networks and devices that are not supported by your own app.
Identify key metrics and create a performance reporting dashboard to track the progress of your app throughout its early days. This will help you forecast future growth, monitor app retention and understand the return on your investment. Ideally, the dashboard should be updated daily to keep you both goal-oriented and accountable for your key performance indicators.